Challenge

  • Bring back brand relevance and arrest the declining market shares 

Approach

  • Similar to an “Earn & Burn” loyalty program for credit cards, this is a first of its kind digital loyalty program for kids
  • Branded “Fun Inc.” users earn points on purchase and redeem the same for exciting gifts

OUTCOME

  • 16,500 members registered on the website
  • More than 80K website hits
  • 3K Redemptions  

more work