Founded and launched as a joint stock company, Bidaya Home Finance, is headquartered in Riyadh, and licensed under the Saudi Arabian Monetary Agency (SAMA).
It offers a suite of Sharia’ a compliant products to end-users and partners, and is committed to the enablement of home ownership across the Kingdom.
To launch Bidaya Home Finance as a one-stop solution for all needs related to home ownership in Saudi Arabia, given the unfavorable market environment for home finance providers.
To create a positive disposition for Bidaya, and position the brand as an enabler for home ownership.
To make inroads and build relationship with consumers by subliminally introducing articles that reflect their sentiments and lay the foundation for the launch of Bidaya as a solutions provider and enabler.
To amplify Bidaya’s vision & mission and deliver key messages to stakeholders through a press conference with Ministry officials.