Background

  • Founded and launched as a joint stock company, Bidaya Home Finance, is headquartered in Riyadh, and licensed under the Saudi Arabian Monetary Agency (SAMA).

  • It offers a suite of Sharia’ a compliant products to end-users and partners, and is committed to the enablement of home ownership across the Kingdom.

Challenge

  • To launch Bidaya Home Finance as a one-stop solution for all needs related to home ownership in Saudi Arabia, given the unfavorable market environment for home finance providers.

  • To create a positive disposition for Bidaya, and position the brand as an enabler for home ownership.

Approach

  • To make inroads and build relationship with consumers by subliminally introducing articles that reflect their sentiments and lay the foundation for the launch of Bidaya as a solutions provider and enabler.

  • To amplify Bidaya’s vision & mission and deliver key messages to stakeholders through a press conference with Ministry officials.

OUTCOME

  • Bidaya introduced to KSA media
  • Increase media visibility through tier 1 news portals across the Pan Arab region

more work