Background

  • Academia Management Solutions International, AMSI comprise of a number of schools including Al Mawakeb (Al Garhoud and Al Barsha), The International School of Arts and Sciences, and The International School – AL Koyra. 

  • AMSI have been dedicated to transforming the lives of students for over 30 years. AMSI schools have graduated over 6000 students and have been home to over 200000 students at one time or another

CHALLENGE

  • To build top of the mind recall for AMSI in a cluttered environment

  • Sustain momentum through continuous PR Activities

Approach

  • Initiate interviews with spokesperson of AMSI
  • Garner media interest for some of the key events suggested and executed by the agency

OUTCOME

  • Media exposure across mainline, education and lifestyle magazines

  • In the year 2016, AMSI schools garnered 325 press clippings, and PR value worth $4,727,975

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