Background

  • Al Ain Water is one of UAEs leading brands of bottled water and is manufactured by Al Ain Food & Beverages (PJSC).

  • It is one of the fastest growing bottled water brands in the UAE. The brand’s steady growth is reinforced by historically strong consumer perceptions related to quality, reputation, heritage, and trustworthiness. 

CHALLENGE

  • Reinforce Al Ain Water as a market leader
  • Enhance Al Ain Water’s competitive edge by further building credibility
  • Demonstrate Al Ain Water’s commitment to UAE’s bottled water industry

Approach

  • Press conference to announce the opening of the high speed bottling plant & the increase in production capacity & exclusive media tour
  • Strategic interviews with tier 1 media to position spokesperson as an industry KOL
  • Editorial opportunities to highlight Al Ain Water as a ‘balanced water’ that ‘Keeps You Moving’

OUTCOME

  • Engagement with 21 tier 1 publications in Abu Dhabi, Al Ain and Dubai

  • Spokesperson interviews with key publications – The National. Al Ittihad, Al Khaleej, The Gulf Today

more work