CHALLENGE

  • Landmark Group adopted diabetes as part of its CSR initiative 
  • Attempt to raise awareness and educate people about the cause

IDEA/ EXECUTION

  • Organized a walkathon and involved the community via the initiative of BEAT DIABETES

OUTCOME

  • A CSR initiative in the 5th successful year attracting over 13,000 participants
  • Large scale community initiative, with no cost of participation
  • Free blood glucose test for all participants
  • Free giveaways i.e t-shirts, caps, healthy breakfast
  • Live entertainment of Dubai drummers
  • Fitness Demo by Fitness First
  • Children’s entertainment with face painting, balloon bending, clowns, etc.

more work