CHALLENGE

  • Create a positive perception on Marina 101 as a developer committed to their investors and announce the joint venture

IDEA/ EXECUTION

  • A press conference to announce the launch of the UAE’s second tallest residential and hotel apartment tower, Marina 101

OUTCOME

  • The event was held at the ballroom of Emirates Towers Hotel, Dubai
  • It was a well-attended afternoon conference with media, bankers and brokers to announce the joint venture between Dreams Hotel Group and Sheffield Holdings

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