CHALLENGE

  • Launch the Citizen’s Super Titanium collection with Citizen’s brand ambassador Kevin Pietersen

Idea/EXECUTION

  • Introduce the collection inviting press conference, bloggers & social media fans, with cricket as a subtle theme, in presence of the brand ambassador Kevin Pietersen

OUTCOME

  • An elegant press conference was organized with the brand colors
  • Local celebrity MC hosted the event. The invitees witnessed the reveal of the watch collection by Kevin Pietersen
  • Social media winners had an opportunity to meet and greet the brand ambassador. All guests were given a miniature silver bat signed by Kevin Pietersen

more work