CHALLENGE

  • Introduce the scientific studies conducted on hygiene behind using a dishwasher vs. manual washing

IDEA/EXECUTION

  • Hosted an interactive breakfast morning with influential lifestyle bloggers and media 
  • Tied up with a nutritionist to discuss hygiene aspects of manual washing vs. dish washing

OUTCOME

  • The breakfast event was held at The Address Montgomerie
  • A media round table was held with women’s magazines on the benefits of the concept
  • A research presentation was conducted on the environmental aspects i.e. water/electricity usage  
  • The nutritionist spoke on hygiene and bacterial/e-coli and other associated contamination

more work