CHALLENGE

  • Bring alive the ‘Toughies Campaign’ and create a sustainable brand property
  • Reinforce the messaging of Strong Bones, Strong Kids

IDEA/EXECUTION

  • Organized a Boot Camp at an indoor sports stadium
  • A set of activities were designed using ‘obstacles’ to engage with the kids
  • Popular face, Kris Fade from Virgin Radio hosted the event

OUTCOME

  • Social Mileage via Kris Fade
  • Total Twitter Reach 42,756
  • Timeline Deliveries 4,29,096

more work