Background

  • Gaggenau Home Appliances is a German manufacturer of high-end home appliances 

Challenge

  • Platform built to network with HNWI as well as the architecture & design fraternity
  • Familiarize specialized trade media with the brand

approach

  • Gaggenau hosted an evening of art. An exclusive by invitation only event that brought together discerning audience and connoisseurs of art
  • Event  was held  at a popular art gallery in Dubai
  • Renowned guest speaker presentation on the future of design in retail branding

outcome

  • Event was well-received and well-attended by key influencers from the trade fraternity (i.e. architects, designers), bloggers and Tier 1 publications including the exclusive luxury magazine Sotheby’s In Residence
  • PR value: USD 179,802 ; Total reach: 1,630,107

more work