Challenge

  • Create a social asset that builds an emotional connect with the audience and leverages the ‘forever beautiful moments’ brand messaging

IDEA/Execution


  • A mother’s dream to meet her son living miles away was made true by Pure Gold Jewellers. She was flown in all the way from Turkey to Dubai  and the activation was facilitated by the team
  • The mother’s visit was documented via video and the sentiments were well captured 

Outcome

  • 4.2 K organic views 
  • Increased brand affinity through forever beautiful moments

more work