Challenge

  • Create a social asset that connects with the audience and reflects the softer side of the brand

Execution

  • 2 couples were given the chance to recreate their second proposal via an online registration
  • A beautiful, romantic dinner was set up for the couples, while the ladies received a Pure Gold Valentine’s pendant from Pure Gold
  • The journey and emotions of the couples was captured via photo story and video

Outcome

  • 3.2K organic views
  • Increased brand affinity through forever beautiful moments

more work