background

  • Raee was appointed as TRA’s PR partner for a series of major international Telecommunications conferences , held in collaboration with the UN agency for ICTs - the International Telecommunications Union (ITU).

  • These events were taking place in the Middle East for the first time

Challenge

  • Create awareness for the major events taking place in the Middle East for the first time
  • ITU Telecom World 2012
  • World Telecommunications Standardization Assembly (WTSA)
  • World Conference on International Telecommunications (WCIT)
  • Communicate the TRA’s key messages & generate media interest

Approach

  • Garnering media coverage in the time leading up to the main events
  • Profile key spokespersons with tier 1 publications

outcome

  • Events was well-received and well-covered by key publications
  • Media is sensitized about the official press conference

more work