Background

  • To honor World Water Day and help shed light on global water shortages, Colgate-Palmolive Company aired its award winning “Save Water” ad in over 60 countries as part of the company's global efforts to expand its #EveryDropCounts campaign

  • The ad was created to illustrate how a seemingly small act, like turning off the faucet while brushing your teeth, can make a big difference.

Challenge

  • Highlight Colgate’s global sustainability efforts on growing the business consistently and responsibly while benefiting those they serve and promoting the well-being of future generations
  • Build an emotional and relevant relationship with local & regional media

approach

  • Announce the launch of the campaign & promote Colgate’s key message
  • Generate sustained media interested in the brand and its campaign through increased media visibility
  • Call to action to join Colgate’s efforts by sharing the #EveryDropCounts

outcome

  • Total Media Reach: 1,347,930
  • PR Value achieved in excess of $100,000
  • Media sensitized about the launch of the campaign

more work