Better Life Appliances and Accessories is a fully owned company of the Easa Saleh Al Gurg Group, with 4 stores across the UAE.
It is now a market leader carrying the widest range of built-in appliances, major domestic appliances, small appliances, air conditioners, air and water purifiers, televisions and cordless/corded telephones from a large portfolio of world-class brands including Siemens Home Appliances, Smeg, Zanussi, Fisher and Paykel, Terim, Gigaset, AEG, Grundig, Vestfrost Solutions, Forbes of Switzerland, LIGHTAIR, Terim, Telefunken, Onida, TCL, Classic ACs and Beko(Oman).
The market has also seen Better Life’s bold venture into growing their brands, Wolf Power and Euron, showcasing a range of home appliances and barbecue grills superbly competing with mainstream brands.
Announce the re-launch of the Better Life store at Mall of the Emirates
Reinstate Better Life in the mind of the consumer
Highlight Better Life a leading supplier of premium home appliances and accessories
Organize a media event to familiarize them with the brand and its offerings
Garner key media coverage to build story around Better Life
Media invited included: Business, Consumer and General dailies
Excellent attendance of media, around 26 journalists from 20 publications in UAE
Spokespersons interviews with key media – Al Khaleej, Al Bayan, The Gulf Today, Khaleej Times & Al Nashra