Background

  • Under the patronage of His Highness Sheikh Dr. Sultan Bin Mohammed Al Qasimi, Member of Supreme Council and Ruler of Sharjah, a new initiative called “Sheraa” was launched on the 17th of January making Sharjah a Leading Hub for Entrepreneurship and Innovation. Sharjah Entrepreneurship Center "Sheraa" is where Sharjah’s entrepreneurs and small and medium-sized businesses come to innovate and grow.

  • Sharjah is perceived as the cultural hub of the region whilst Dubai is seen as a city that fosters vibrant entrepreneurship culture with over 15 entities such as Dubai Future Accelerators, Dubai Digital Entrepreneurship Hub, In5 Innovation Centre, Astrolabs Dubai etc. To this backdrop Sheraa’s overarching mandate has been to add entrepreneurship dimension to Sharjah with its offerings

Challenge

  • To create a distinct identity as a progressive youth entrepreneurship hub based in Sharjah, attract a talent pool of young entrepreneurs across the region to its accelerator program in the form of enrolments and sustain media interest as an industry thought leader 

Outcome

  • Sheraa has the highest Share of Voice in the category
  • Enjoys TOM awareness with Tier 1 media by optimizing its PR landscape across features, opinion pieces, interviews, expert columns, press releases & media events
  • Sheraa is recognized as a thought leader for youth entrepreneurship
  • Over the last 11 months, we have earned a PR value of over $ 3.8 Mn , Ad value of over $1.2 Mn with 373 press clippings
  • PR efforts delivered in excess of 400% PR value

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