Challenge

Maximize user engagement and product trials , being the global launch

Approach

Launch The Body Shop’s latest and most premium fragrances - Elixirs of Nature with top influencers like Maya Ahmed and Dalal Al Doub

Outcome

  • Over 4.5 million social reach and increase of over 4,000 followers on Instagram
  • Over 400 entries on the personality app
  • Over 30 press clippings in fashion and beauty publications, attendance of over 22 media representatives as well as fashion and beauty bloggers with PR value $ 379,125

more work