Cityland Mall is a single-level shopping complex will have 1.13 million sq.ft. of leasable space with a colossal green reserve at the mall’s core. The well-rounded shopping ‘destination’ pioneers a new trend in family entertainment where superior retail experience meets ecological preservation, sustainable design, and interaction with nature. Cityland Mall expects an annual footfall of up to 12 million visitors and will tap into the year-on-year rising tourist visits to the city.
To launch another shopping center in Dubai, a city full of malls, entertainments centers etc.
To familiarize media with the USPs of the new mall and highlight the fact that it is the first UAE nature-inspired mall. The agency also leveraged a proactive communication approach taking into account project milestones, retailer partnerships and industry perspective from the CEO to build awareness with media.